Final 8 host committee announces Steele Subaru as presenting sponsor

HALIFAX, NS - The U SPORTS Final 8 Host Committee announced on January 23 that Steele Subaru is the Presenting Sponsor of the 2023 U SPORTS Final 8 Men's Basketball Championship.

The 2023 Final 8 presented by Steele Subaru, will be hosted at Scotiabank Centre in Halifax, March 10-12. This year's tournament represents the 36th time the Final 8 has been staged and hosted in Halifax going all the way back to 1965!

The format features the eight (8) best university basketball teams in Canada including host STFX and one (1) other team from the AUS. Teams will play eleven (11) games over three (3) days to determine the winner of the W.G. McKee Trophy. Also prominent in this year's tournament will be a celebration of Steve "Coach K" Konchalski's record-setting career as head coach at STFX. Konchalski will also serve as the Tournament's Honourary Chair.

Steele Subaru's sponsorship continues a partnership first established in 2018 and represents the fourth (4th) occasion as a primary sponsor. Leo MacPherson, STFX Athletic Director and Tournament Convenor said, "The Host Committee is grateful to Steele Subaru for their ongoing commitment to supporting student-athlete excellence, both on the court and in the classroom. Their investment helps provide the financial resources to deliver a first class tournament for players, staff, fans and volunteers." Matt Wilneff, Steele Subaru GM said, "Steele Subaru is once again delighted to be the Presenting Sponsor for the U SPORTS Final 8 tournament. It has been an incredible experience for all of us and we are grateful to help support and be a part of a first-class tournament showcasing some of the best student- athletes in Canada. Best of luck to all the players and coaches."

"It is always appreciated when local partners step up to support U SPORTS national

championships," said Pierre Arsenault, U SPORTS Chief Executive Officer. "For an organization like Steele Subaru to return for a fourth time to support the Men's Basketball Final 8 it shows that they understand the value of this event and how their support has a direct positive impact for our student-athletes. We thank them for their on-going commitment to the Final 8."

The host team STFX will take to the hardcourt at Scotiabank Centre for their first game on Friday, March 10th at 6pm. The eleven (11) game tournament features five (5) doubleheaders plus the Gold Medal Game. Tickets are available through Ticket Atlantic at www.ticketatlantic.com.

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